Honest Review of Tally Forms, from an AI SaaS developer
What Tally Gets Right and What Could Be Better
So, Tally Forms has blown up as one of the go-to form builders out there. People love it because it’s super clean and minimal. You can whip up a form without wanting to pull your hair out. But here’s the thing: no software is perfect, right? This blog is my honest take on Tally, the stuff they’re crushing and the areas where there’s definitely room for improvement.
But first a walkthrough of the product.
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What is Tally?
Tally Form
Tally has a unique way of building forms as a doc file. Instead of pick & drop style creation in most form builders in tally you can create a form by just typing, inserting components using / and @ to mention previous questions as reference.
Adding components in Tally
Example of how you can reference previous questions
You can also add conditional logic.
Requires user to answer how can we improve in case they set their experience below 5/10
Tally also offer post publish analytics and submission management.
Submissions are shown as a table
Submission analytics
Question wise drop-off analytics
There are other useful features like custom domains, password protected forms and emails for submissions.
Now you can create forms instantly using AI!
What I like about Tally?
Design: It is what really sets Tally apart. It is not just about what the product can do but how it looks. Their forms are clean and modern, and design has always been one of their biggest strengths.
Easy and simple UI: The interface is also very easy to use. Before AI tools became common, most form builders relied on drag and drop editors with crowded screens and endless menus. Tally took a different approach and made the experience simple and distraction free.
Partial Submissions: This is only available on the paid plans, but it can save a lot of time. It lets you capture leads even if someone gets distracted or forgets to submit the form.
Collaboration: Being able to work together with a team makes a big difference, especially when you are trying to produce your best work.
Transparency: This is not a direct feature, but Tally stands out as one of the most transparent SaaS companies. They openly share their product roadmap and actively collect feature requests. That level of openness is a big plus and builds a lot of trust with users.
What I dislike about Tally?
AI features: Tally did roll out some AI features in beta to a small group of users, which was great to see. But things are moving really fast right now — these days, you can generate an entire form with a simple prompt. While Tally does have an MCP server, there’s no straightforward way to actually generate forms with AI or chat with submissions directly on the site, which feels like a missed opportunity.
Analytics: Tally’s analytics are pretty basic. That’s probably fine for a lot of users, but I (and many others) would love a more detailed breakdown. For example, seeing deeper cross-sections of how different users interacted with a form, where they dropped off, or how responses vary by segment would make the data far more useful.
No Image slideshow: No image slideshow is one limitation I noticed. In Tally, you can only add one image at a time and there is no option to create an image slideshow. This matters to me because I sometimes need to show multiple images, like client testimonials or comparisons, in a slideshow format.
AI Feature List
I am a AI engineer, who loves trying out new ways to integrate AI into existing SaaS.
This section elaborates on the above point on how Tally AI is lacking:
In App Chat: MCP servers are hard to set up for most users. I personally want a chatbot I can prompt to generate forms. Ask about my submissions and maybe ask it to make quick customizations/edits.
AI x Analytics: AI is a great analyst to work with. I am sure many users take form responses and give them to claude to analyze or build a custom dashboard. I think Tally could potentially integrate this in their forms.
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